Konami Bets on Innovation and Omnichannel Experience in the Latin American Market

August 6 & 7 at Hotel Casino Acaray in Ciudad del Este

In the lead-up to a new edition of SAGSE Paraguay 2025, Eduardo Aching, Vice President of International Gaming Operations at Konami Gaming, Inc., shares his perspective on changing player behavior, the keys to the company’s success, and the trends shaping the future of casino entertainment. With a strong focus on technological innovation and user experience, Konami is strengthening its presence in Latin America, combining tradition and cutting-edge technology to deliver high-impact products both in physical and digital channels.

What notable changes have you observed in customer behavior?

Casino slot players are more focused than ever on bonus events. A significant portion of rewards are already integrated into the bonuses, so players have become accustomed to—and truly play for—the bonus features. That’s why it’s essential that slot bonus events be creative, varied, and above all, rewarding. One Konami game that stands out for its strong performance is Chili Chili Fire Hot Rush Red Fever.

This game debuts our new credit accumulation feature, Repeat Rush, inspired by the popular Fade Away feature that premiered with the original Chili Chili Fire. The Repeat Rush feature expands the standard 5-reel layout into a 7x5 bonus reel frame, where all picture symbols light up and vanish, only to be replaced by high-value coin symbols, card symbols, and potential instant jackpot prizes. As the picture symbols disappear, more potential coin symbols and larger prizes cascade in to fill the space and be collected again and again in each round of image symbol elimination.

What innovations or expansions have contributed to your company’s success?

Our future growth depends heavily on our product focus. This includes the creativity and entertainment quality of our games, as well as the strength and performance of the platforms we use to deliver them—whether online or through a traditional machine. In terms of entertainment, Dragon’s Law Fortune has played a significant role in our success, combining a triple bonus mechanic with the iconic mystery wild feature from Dragon’s Law. And from a technological platform perspective, the launch of our own remote game server (RGS) has been crucial to expanding Konami’s iGaming offering, and we continue to enhance it.

What trends are you observing in market demand in the region, and how are you responding to them?

Across many sectors, we’re seeing a growing consumer desire to engage with brands both online and at the casino. The gaming industry is among those experiencing this shift toward omnichannel interaction, and we are working to meet that demand. By offering Konami's online slots alongside our traditional slot machines in land-based casinos, operators benefit from the omnichannel distribution of players’ favorite games. We look forward to partnering with more clients to implement this omnichannel strategy.

With developments like Repeat Rush and platforms like our remote game server, Konami is positioning itself as a key player in the industry's transformation. In a landscape where the omnichannel experience is no longer optional but an expectation, the company reaffirms its commitment to innovation and continued support for operators across the region. SAGSE Paraguay 2025 will undoubtedly be the perfect setting to explore this evolution up close.