ES
SAGSE Paraguay 2026
Altenar Analyzes Paraguay’s Potential and the Future of Sports Betting in Latin America
August 5, 6, and 7, Hotel Casino Acaray, Ciudad del Este.
From August 5–7, 2026, the Acaray Hotel Casino & Convention Center in Ciudad del Este will become the meeting point for the industry's leading stakeholders during SAGSE Paraguay 2026, an event that will bring together operators, regulators, technology providers, and industry leaders to discuss the opportunities emerging in a market undergoing significant transformation.
In this context, we spoke with Diego Salas, Sales Director at Altenar, about the growth of sports betting in Paraguay, the challenges operators face in an increasingly regulated and competitive environment, and the key factors required to build scalable, secure, and locally adapted platforms. He also shares Altenar’s perspective on the evolution of Latin America as one of the most strategic regions for the development of online gaming and sports betting worldwide.
What opportunities does Altenar see in Paraguay given the growth of sports betting and the evolution of the regulated online market?
Paraguay represents another important step in the continued maturation of Latin America's regulated gaming industry. As the market evolves, operators are looking for technology partners that can help them launch quickly, adapt to local requirements and deliver engaging betting experiences from day one.
For Altenar, the opportunity lies in supporting operators with a sportsbook that combines proven technology with the flexibility to meet local market expectations. Across Latin America, we've seen that successful operators are those that balance international best practice with localised content, relevant betting markets and a seamless mobile experience.
As regulation continues to develop, we believe suppliers that prioritise compliance, scalability and long-term collaboration will be best positioned to help operators build sustainable businesses in Paraguay.
What are the key factors an operator needs to develop a competitive, secure, and scalable sports betting offering?
Building a successful sportsbook in Latin America requires much more than simply offering a broad range of betting markets. Every market has its own player preferences, regulatory framework and commercial dynamics, so flexibility is essential.
Operators need a platform that can be adapted to local requirements, whether that's integrating regional payment solutions, supporting local sporting competitions, offering preferred bet types or delivering personalised promotions that resonate with players. Mobile performance is equally critical, as the vast majority of betting activity across the region takes place on smartphones.
Security and regulatory compliance are equally important. Operators need technology that provides robust risk management, reliable uptime and the ability to respond quickly as regulations evolve.
Finally, scalability should never be overlooked. As operators expand into new jurisdictions or grow their customer base, they need a sportsbook capable of supporting that growth without compromising performance. Equally important is having a provider that works side by side with the operator, offering continuous support not only within the local time zone but on a 24/7 basis. This includes responsive business support, as well as dedicated trading and risk management assistance, helping operators maintain stability and react quickly to changing market conditions as they scale.
At Altenar, we've built our platform around flexibility, localisation and continuous product development, enabling operators to adapt to changing market conditions while delivering a consistently high-quality betting experience.
How important is Latin America to Altenar's long-term growth strategy?
Latin America remains one of Altenar's key strategic regions and continues to present significant opportunities for sustainable growth. Over the past few years, we've strengthened our presence across multiple markets, working with operators of different sizes and supporting them with technology tailored to local requirements and player preferences.
What makes the region particularly exciting is its diversity. Every market has its own characteristics, regulatory framework and customer expectations, which reinforces the importance of flexibility. Our sportsbook has been designed to adapt to these differences, enabling operators to deliver locally relevant experiences while benefiting from a scalable, enterprise-grade platform.
As the region continues to evolve, we remain committed to investing in product innovation, strengthening partnerships and supporting operators with technology that helps them compete in an increasingly dynamic landscape.
