BetWarrior has been growing across multiple Latin American markets, building a proposition strongly supported by data, product, and user experience. What was the key strategic decision that accelerated your regional growth, and what did you learn while scaling in such a fragmented region?
I believe one of the decisions that accelerated us the most was investing heavily in proprietary technology and data from the very beginning. That gave us a great deal of flexibility to adapt to markets that are very different from one another.
Today, BetWarrior operates in Argentina across seven jurisdictions (with plans to expand further in the short term), as well as in Brazil and Peru. Each of these markets has its own regulations, payment dynamics, and user behaviors.
What we learned while scaling in the region is that Latin America cannot be approached with a one-size-fits-all model. You need a strong platform, but also a high level of local adaptability. That balance between a shared technological foundation and local execution has been key to growing without losing speed.
The company positions itself as a “data-driven,” responsible, and player-centric betting experience. In an increasingly competitive market, what allows BetWarrior to retain users more effectively instead of competing solely on bonuses or costly acquisition?
In such a competitive market, it’s easy to fall into the trap of competing only through bonuses, but that doesn’t build long-term value. In our case, the focus is much more on product and user experience.
We use data to better understand how each user plays and to deliver a more personalized experience. There’s also something that is often underestimated: product quality. App speed, ease of placing bets, reliable payments, and a strong live experience all matter. When those elements work well, users come back for the experience itself—not just for a one-time promotion.
BetWarrior has strengthened its brand visibility through high-impact partnerships, such as its agreement with the AFA on the road to the 2026 World Cup. How do you turn these sponsorships into real business, brand trust, and long-term value for the operation?
Partnerships like the one we have with Argentine Football Association, as well as with the Argentine Tennis Associationand Argentina’s national field hockey teams—Argentina women's national field hockey team and Argentina men's national field hockey team—are platforms for both brand and business building, not just visibility.
In many cases, we choose national teams, and that’s no coincidence. We strongly identify with what they represent: teamwork, competitiveness, and high performance—values that are closely aligned with how we build BetWarrior.
There’s also a strong cultural element. We understand the passion with which sports are experienced in Argentina, and being close to these teams allows us to connect with that emotion in a much more authentic way.
Then comes the operational side: we ensure these partnerships have real activation—content, user experiences, campaigns—and that everything is integrated with marketing, CRM, and data. This way, exposure is converted into users who try the platform and stay. Ultimately, the goal is not just awareness, but building a long-term relationship with fans and players.
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