Optimove Strengthens Its Presence in Latin America with Participation in SAGSE South America 2026

March 18 & 19, 2026 at the Hilton Buenos Aires Hotel & Convention Center

As part of SAGSE South America 2026, taking place on March 18–19 at the Hilton Buenos Aires Hotel & Convention Center in Buenos Aires, Optimove will be one of the key participants at the event. The gathering brings together operators, executives, and decision-makers from across Latin America and has established itself as one of the main meeting points for the iGaming industry in the region.

Representing the company at the event will be Heloísa Bianchi, Partnerships Manager LATAM, and Mauricio Soto, Senior Account Executive LATAM. Optimove’s participation in SAGSE is part of the company’s strategy to expand its presence in Latin America, with a focus on strengthening the industry ecosystem and developing new relationships with operators and local strategic partners.

According to Heloísa, the event represents an important opportunity to deepen the company’s understanding of the Argentine market and the local ecosystem.

“Argentina is a market we are closely monitoring. SAGSE allows us to engage directly with operators, listen to their priorities, and better understand each of their needs. From these conversations, we aim to develop solutions aligned with the local reality and strengthen strategic partnerships that contribute to the growth of the industry in the country and across Latin America,” she said.

Expanding Partnerships in Latin America

Optimove’s presence at SAGSE is also part of the company’s broader initiative to expand its Partnerships operations in Latin America, strengthening collaboration with technology providers and strategic partners within the iGaming ecosystem.

With regional markets evolving rapidly, the company has been expanding its work with local partners to support operators in adopting more advanced CRM, personalization, and data-driven marketing strategies. In this context, Argentina is emerging as a market with strong potential, offering new opportunities for collaboration among operators, technology platforms, and ecosystem partners.

Supporting Operators in the Era of Retention

As the iGaming sector matures across Latin America, operators are facing an increasingly competitive environment in which player retention and customer relationships are becoming key factors for sustainable growth.

In this context, Optimove works alongside operators to help them transform player data into actionable insights and more efficient marketing strategies, supporting the creation of personalized experiences throughout the entire user journey.

During SAGSE, the company will also showcase how its CRM Marketing platform enables operators to:

• Gain a unified, real-time view of each player, integrating historical, behavioral, and predictive data

• Personalize the entire player lifecycle, creating relevant experiences throughout the customer journey

• Orchestrate campaigns across multiple channels, including email, mobile notifications, web, and SMS

• Use artificial intelligence and automation to scale personalized campaigns and make faster, data-driven decisions

With this approach, operators across the region can strengthen engagement, increase retention, and build long-term relationships with their players.