Surhive focuses on operational proximity and operator control to scale in LATAM

March 18 & 19, 2026 at the Hilton Buenos Aires Hotel & Convention Center

Within the framework of SAGSE South America 2026, taking place on March 18–19 at the Hilton Buenos Aires Hotel & Convention Center, Surhive shares its perspective on the factors that truly enable growth in Latin America. In an increasingly fragmented and demanding market, the company highlights the importance of local proximity, operational control, and strategic partnerships—especially with odds providers—as key pillars for operators looking to scale efficiently and sustainably in 2026.

To scale in LATAM, which capability is most critical today: speed of implementation, local support, or multi-market flexibility?

LATAM is not a homogeneous market. Each country has its own regulation, betting culture, commercial dynamics, and operational reality. Having good technology is not enough if you don’t understand how the business works on the ground.

The regional operator needs:
• Support in their own language and time zone.
• Regulatory guidance.
• The ability to react to regulatory changes.
• Real commercial and technical presence, not just remote.

Very often the differentiator is not the product, but proximity. In LATAM, relationships are key. Without trust and continuous support, it is very difficult to scale.

What are regional operators asking for in 2026: more operational control, more automation, or stronger commercial performance?

In 2026, I see them primarily asking for greater operational control combined with automation.

They want to be able to manage their business without depending on the provider for every adjustment:
• Margin configuration.
• Risk management.
• Promotions and bonuses.
• Integrated retail + online operations.

Operational efficiency has become central. Margins in LATAM are sensitive, and operators want tools to optimize them.

At SAGSE South America 2026, which partnerships do you consider most strategic and are prioritizing for growth: operators, integrators, or payments?

To grow in 2026, the most strategic partnerships are with odds providers.

In an increasingly competitive market, the quality, depth, and stability of the odds feed directly impact:
• Margin.
• Retention.
• User experience.
• Differentiation capability.

It is not just about having events, but about:
• Offering competitive odds.
• High availability.
• Fast response to market movements.
• Differentiated products (player props, micro markets, early payout, etc.).