Oddin.gg drives the growth of esports betting in LATAM following its LOTBA registration

March 18 & 19, 2026 at the Hilton Buenos Aires Hotel & Convention Center

Within the framework of SAGSE South America 2026, taking place on March 18–19 at the Hilton Buenos Aires Hotel & Convention Center, Oddin.gg analyzes the present and future of esports betting in Latin America. Following its registration with LOTBA, the company reinforces its commitment to the sustainable development of the vertical in the region and shares its vision on the key factors—product, integrity, and education—that will define the next stage of growth for the segment.

With the registration in LOTBA, how do you assess LATAM's appetite for esports betting, and how can it become a sustainable vertical?

From the very beginning, experts, as well as the founders of Oddin.gg, saw the enormous potential that esports held within a thriving industry like iGaming. Data shows that those expectations were correct, and with each year we see more growth, more maturity, and continuing evolution in the industry worldwide.

LATAM is no exception. Brazil, Peru, and Argentina are emerging as key growth markets, demonstrating a growing demand for esports betting. This growth, though, requires structure to be sustainable; having a government body like LOTBA formally approving registration of providers will help provide the regulatory clarity for operators to continue to offer esports betting with confidence. Our registration with LOTBA was an important milestone in our commitment to growing esports betting in LATAM and we’re excited to bring our end-to-end esports solutions to more operators in the region.

What needs to happen for esports to become a real growth driver: operator education, integrity, or product (odds/risk/UX)?

In order for esports to continue to be a growth driver for sportsbooks, all three of those elements (education, integrity, and a product built for esports not retrofitted from a traditional sportsbook) are critical 

On the product level, operators need solutions that support their ability to offer the best betting product possible, including the most live markets, high uptime, comprehensive statistics, and esports-focused risk management. At the same time, though, operators need to understand that esports is not like typical sports betting, so they need a dedicated marketing strategy to reach next-generation bettors. 

Without integrity, though, sportsbooks put themselves and their customers at risk. The feeds offered by Oddin.gg feature a rigorous risk management process, backed by meticulous and detail-oriented verification carried out by our esports experts. It is also important to highlight that Oddin.gg is a proud member of ESIC and IBIA, reporting all cases that warrant investigation whenever anomalies suggesting integrity risks are observed.

We’ve seen first hand how these elements together have elevated esports to be one of the top five sports in our customers’ sportsbooks.

At SAGSE, what type of partners are you looking for to scale effectively: operators, regulators, or integrity partners?

In an ecosystem as dynamic and vibrant as the iGaming industry and at an event as thrilling as SAGSE, it’s only natural that unexpected synergies will emerge. That said, our primary focus at SAGSE will be to engage with sportsbook operators and show them first hand how we can boost their offering by leveraging our different products and services. 

At the same time, we’re also looking forward to meeting platform providers to demonstrate how adding Oddin.gg, the only end-to-end esports betting solutions, can strengthen their product offering. 

Beyond that, expanding our reach to organizations that help improve both the iGaming and esports industries becomes a fundamental part of our vision to contribute to the region's continued growth.

About Oddin.gg

Oddin.gg is the leading B2B expert in esports betting. We are the only solution provider that offers an end-to-end esports betting ecosystem, to simplify sportsbook operations and help you keep pace with the demands of your customers.

In addition to our award-winning esports odds feed, Oddin.gg offers esports risk management, an engaging iFrame, widgets, 24/7 fast-bet eSims content, personalizable bet builder, live esports data including official tournament data, and marketing services along with innovative interactive experiences.