August 6 & 7 at Hotel Casino Acaray in Ciudad del Este

SAGSE authorities have announced the launch of a Keynote Panel under the theme “The New Scenario of Sports Betting and Online Casinos in Paraguay and LATAM: Regulation, Technology and Competition”, which will take place on Thursday, August 7th at 10:00 AM.

According to the organizers, this initiative stems from the understanding that Paraguay has recently entered “a new phase in its sports betting industry, marked by the end of the monopoly, the opening of the market to competition, and the establishment of a highly attractive fiscal environment for operators and providers.” In response, SAGSE has assembled a panel of industry leaders who will discuss how to leverage this transition toward an open and competitive model.

Topics to be addressed include:

  • The end of the exclusive model: new players, new rules

  • Concrete benefits of an open market: more options, better technology, higher efficiency

  • Paraguay as a regional hub: regulated environment with a competitive tax structure

  • User expectations in a context of free choice

  • Regional case studies where competition boosted the industry

  • What role will local operators play amid global expansion?

Confirmed speakers include top executives such as Maximiliano Bello (Country Manager at Betsson), Víctor Arias (VP LATAM at Pragmatic Play), Daniel Lagos (General Manager at Solbet), and Alejandro Tamayo (General Manager at Apostala Paraguay), with moderation by Tomás García Botta, a lawyer specialized in gaming regulation across Latin America.

This conference is part of a broader program that includes talks, panels, exhibitions, and networking opportunities on August 6, 7, and 8 at the Hotel Casino Acaray in Ciudad del Este.

Program

Wednesday, August 6

08:30 AM – 1:00 PM – Technical Workshop
(Open access for technicians with pre-registration)
Training on slot maintenance, validators, electrical safety, and professional cleaning. Certificates will be issued.

2:00 PM – 5:00 PM – Paid Masterclass: “Mastering the ART of Decision Making”
Targeted at industry leaders, managers, and senior executives, led by Gustavo Adamovsky.
Limited capacity; prior registration required. Certificates awarded by UCES (University of Business and Social Sciences).

Thursday, August 7

9:00 AM – 1:00 PM – Academic Talks
(Private VIP event with online pre-registration, exclusive to operators, regulators, and sponsors)
Presentations by regulators from Paraguay, Colombia, and Argentina; analysis of the Brazil case; digital marketing and audiences; generative artificial intelligence: impact and strategies; cognitive biases in e-commerce and betting.

7:00 PM – Closing Party & VIP Networking Event

Friday, August 8

9:00 AM – 4:00 PM – Iguazú Falls Tour (Brazil)
Includes transportation, park entrance, border assistance, and buffet lunch. (Paid activity, USD 100) Limited capacity, reservation required.

As in previous editions, SAGSE aims to host a 100% closed-door event for operators, regulators, and sponsors only.
Those interested in more information or registering for the event can do so via the official website: www.sagselatam.com/sagse-paraguay