SAGSE strengthens its regional strategy with specialized editions for 2025

SAGSE South America, SAGSE Panamá and SAGSE Paraguay

With the goal of addressing the specific needs of each market and enhancing its presence in the region, SAGSE Latam has announced a new expansion strategy, featuring two specialized editions under the brands SAGSE South America and SAGSE Central America & Caribbean. This change represents a natural evolution of the prestigious brand, which will continue to operate under the global umbrella of SAGSE Latam.

SAGSE South America is scheduled to take place on March 19–20, 2025, at the Hilton Hotel & Convention Center in Buenos Aires, while SAGSE Central America & Caribbean will be held from May 6–8, 2025, at the Sortis Hotel Casino & Convention Center in Panama.

Alan Burak, Vice President of Monografie, explained that this new structure responds to the increasing complexity and dynamism of the gaming industry in Latin America: “Each sub-region presents unique challenges and opportunities. This model will allow us to tailor content, trends, and business needs to the specific realities of each geographic area.”

According to Burak, segmentation will offer clear benefits for participants: “Operators, regulators, suppliers, and investors will be able to choose the event that best suits their market goals, maximizing the value of their participation.” He also emphasized that having two editions will enable the integration of key experts and leaders from each region, providing a more specialized and in-depth perspective.

From the perspective of exhibitors and sponsors, the model promises to be highly efficient: “Companies will be able to focus their efforts with greater segmentation and visibility, integrating specific marketing programs, multi-channel communication, and strategic partnerships with local media,” Burak stated.

Additionally, he revealed that the new format has been warmly received, with stands and spaces already confirmed for both editions. “We are in the midst of developing these events, and we expect 2025 to be a year of significant growth for SAGSE across the Americas,” he concluded.